Fellipe Fortes is Director of Legal, Compliance and Data Privacy at Samsung Brasil, with over 15 years of experience in legal departments within large technology and retail companies. He leads strategic initiatives at the intersection of law, technology and business, with a focus on artificial intelligence, automation and digital transformation. At Samsung, he is directly involved in driving efficiency, governance and innovation. He also works closely with external law firms, redefining expectations around technology adoption, operating models and value delivery in the age of artificial intelligence.